Measure
Where you stand
Tracked weekly across all five assistants (ChatGPT, Perplexity, Claude, Gemini & Grok), ranked against the competitors AI names instead of you.
AI is already recommending someone in your market. See whose name it says.
The free AI Citation Audit scores how ChatGPT, Perplexity, Claude, Gemini and Grok actually cite your site. It’s the same 10-point, 5-engine audit we run for agency clients at $500+. You get your score, the queries you’re losing, and who gets cited instead of you.
- Full report emailed in minutes
- Open methodology
- No credit card
Founding 100: lock the founding rate for life. Retail rises; yours doesn’t. Closes at 100 paying accounts.
Reserved for local service businesses, trades, and professional practices: the verticals this measures best.
Citation Scoreboard · Sample
12 weeks of scans
| Buyer query | GPTChatGPT | PPLXPerplexity | CLDEClaude | GEMGemini | GROKGrok |
|---|---|---|---|---|---|
| Best real estate team for buying a home in Conroe or Spring TX | #1 | · | · | · | #8 |
| Which real estate teams have the most experience nearby? | #1 | #6 | #5 | #1 | #1 |
| Top-rated realtors near The Woodlands TX for luxury buyers | · | · | #6 | #1 | #1 |
| Who are the best real estate agents in The Woodlands TX? | · | #6 | · | #2 | #2 |
| How do I find an experienced realtor in The Woodlands TX? | · | #1 | · | #3 | · |
| What do realtors charge to sell a home in The Woodlands? | #6 | #3 | · | #4 | · |
Cited 18 of 30#n = your rank in the answer· = not cited yet
A sample scoreboard, anonymized. Each cell is one AI engine’s answer to one buyer query. A number is your rank when it names you; a blank is an engine that doesn’t yet. Real reports fill in like this as the work gets done.
What we do
Own how AI sees you.
AI is already answering your customers, with someone. We show you where you stand, fix what’s keeping you out of the answer, and prove the movement across everything AI reads about you: your site, the third-party pages it cites, and your identity across the web.
MeasureFixProve
Fix
Where AI reads about you
The third-party pages AI cites, are you on them? We fix your directory presence and tie your identity together with schema and a Wikidata entity, so AI resolves you as one confident business.
Fix
Where the conversations happen
The live Reddit, Quora, and forum threads AI pulls answers from. We find the ones where your expertise belongs, and hand you the draft.
Then we scan again, and show you exactly what moved.
The platform
One system to monitor, learn, engage, and grow.
Everything AI reads about you, in one dashboard any business can plug into. Monitor tracks where you stand and Engage drafts what you post. Here’s how you learn exactly what to fix and grow your way into the answer.
MonitorLearnEngageGrow
Learn
Competitors to out-build
You can't get on their site: study what's winning and build better. Expand any row for the queries it wins and the pages AI cites.
▾62×lakelinehomes.com11 queries
Queries it wins, your targets
- Best luxury realtor in The Woodlands TX
- Top agents for waterfront homes near Spring
- How to buy an off-market luxury home
Pages AI cites, out-build these
- lakelinehomes.com/luxury-guide
- lakelinehomes.com/waterfront-homes
- lakelinehomes.com/off-market
▸44×harborlinerealty.com8 queries
▸30×summitcresthomes.com6 queries
▸18×bluedoorproperties.com5 queries
▸11×meridianluxegroup.com4 queries
▸8×coastlineestates.com3 queries
Citation Map, the competitors to out-build
Every source AI cites in your market, ranked. See exactly who it names instead of you, the questions they win, and the pages it pulls from: your content roadmap, reverse-engineered.
Learn
Directories to own
Claim & optimize: AI cross-checks these to decide who's a real provider in your market.
108×Zillowgap20 querieszillow.com
92×Realtor.com✓ on it14 queriesrealtor.com
60×Homes.com✓ on it12 querieshomes.com
48×FastExpertgap9 queriesfastexpert.com
31×Yelp✓ on it7 queriesyelp.com
24×Angigap6 queriesangi.com
18×HomeLight✓ on it5 querieshomelight.com
Directories to own
The profile sites AI cross-checks to decide who's a real provider: each flagged ✓ on it or a gap. Your off-site authority to-do list, in priority order.
Grow
Content plan
Current: built from the latest scan. A ranked menu of pages to build; generate a copy-paste plan for each.
Guides
Waterfront Home Buyer's Guide: The Woodlands Edition🟢 open lane
No competitor owns this: wide-open lane with real demand.
target: best waterfront homes in The Woodlands TX
Relocating to The Woodlands for Luxury Buyers🟢 open lane
Rivals cover generic relocation, not the luxury segment.
target: relocating to The Woodlands luxury
Comparisons
Creekside Park vs Carlton Woods: Which Fits Luxury Buyers?🟡 contested
lakelinehomes.com ranks with a thin version: beatable.
target: Creekside Park vs Carlton Woods homes
Content Plan
Turn the map into a ranked menu of pages to build (open lanes flagged), then generate a copy-paste-ready plan and a writing prompt for each one, in a click.
Grow
YouTube plan
The videos winning your market's answers, plus the script and on-page schema to make yours.
Explainers
What Makes a Home 'Luxury' in The Woodlands? An Agent Explains🟢 open lane
Competitors' videos skip the local definition: open lane.
target: what is a luxury home in The Woodlands
Off-Market Luxury Listings: How They Actually Work🟢 open lane
No local video answers this; AI cites out-of-market clips.
target: how off-market luxury listings work
Buyer guides
How to Buy a Waterfront Home in The Woodlands (Insider Guide)🟡 contested
One rival video wins this: beatable with real local detail.
target: buy a waterfront home The Woodlands
YouTube Plan
The videos winning your market's answers, plus the script and the on-page schema to make yours, so AI cites your video into the conversation too.
Measure what AI says, learn who it trusts, engage where the answers form, and grow the content that gets you cited: one loop, one login.
Start free
See where you stand. Free.
Enter your domain. We'll show you who AI names in your market, and who it names instead of you, in minutes. No card.
How we engage, and how we don’t
You post it. Not a bot.
We find the opportunity and hand you a ready-to-go draft, in your voice, from your own account. We never post for you. Reddit and Quora work because they’re real people having real conversations; the moment a bot floods them, the community turns on you and the platforms ban you. We keep you authentic, credited, and welcome: the opposite of the auto-posting spam getting brands publicly roasted right now.
r/AskYourMarket· a buyer is deciding right now
“Trying to choose between a few options for this, what should I actually be looking for?”
🤖
autopost_bot_47removed by moderators
“Check out [Brand], we’re the #1 rated in the area! 20% off today, visit our site →”
▼ −14
You
Youposted from your account
“Depends what matters most to you, if it’s longevity, look for X; if it’s cost, Y. We handle this a lot and I’m happy to walk through the trade-offs either way.”
▲ 132✓ Cited by AI
We find the thread and draft the reply. You post it, in your voice, the help leads, the mention is secondary. That’s what earns the citation, and what keeps you welcome.
Glossary
First, the language.
The category has three names (AI Visibility, AEO, GEO), and they describe the same problem with slightly different framing. Here’s the difference, in plain English.
What is AI Visibility?
AI Visibility is how often, and how favorably, AI assistants, ChatGPT, Perplexity, Claude, Gemini, Grok, mention your brand when answering buyer-intent questions. Unlike SEO, which measures ranking on a results page, AI Visibility measures whether you are cited as a recommended source. The signals that move it are content citation geometry, directory presence, brand mention frequency, and entity disambiguation in Knowledge Graphs.
What is AEO?
AEO (Answer Engine Optimization) is the practice of engineering content and entity signals so AI assistants extract, attribute, and cite your brand verbatim when answering category questions. AEO is structurally different from SEO: it rewards question-format headings, 134-167 word extractable passages, sourced statistics with dates, and FAQ schema. 90% of ChatGPT citations come from pages that are not in Google’s top 20 results.
What is GEO?
GEO (Generative Engine Optimization) is the term Search Engine Land and others use for the same discipline: optimizing for AI-powered answer engines including Google AI Overviews, ChatGPT Search, Perplexity, and Claude. The signals AEO and GEO measure overlap roughly 80%. Most practitioners use the terms interchangeably; we use AEO because Answer Engine is the more precise frame for what these systems do.
10-point AI Citation framework
Across 5 LLMs
12+ AI bot crawlers tested
GPTBot, ClaudeBot, PerplexityBot…
5 LLMs scored independently
ChatGPT · Perplexity · Claude · Gemini · Grok
40-point AEO standard
Validated against citation behavior
The AEO Framework
What we measure.
Every audit runs the same 10 checks. Each one scores zero to ten. Each one rolls up into per-LLM citability scores with weights we publish in plain text on every report. No black box, no “proprietary AI” smoke. Just the methodology.
01
Crawler accessibilityveto
Validates every major AI bot can reach the site. The #1 silent killer, Cloudflare's default blocks GPTBot.
02
Brand mention frequency
Recent web mentions of your brand outside link contexts. Research shows brand mention frequency is the #1 predictor of AI citation, stronger than backlinks (0.334 correlation coefficient).
03
Directory citation footprint
AI assistants trust directories before they trust your brand. We check the ones that matter for your vertical.
04
Schema markup
Organization, FAQPage, Article with declared author, LocalBusiness, BreadcrumbList. Machine-readable trust signals.
05
Content citation geometry
Extractable passages, question-format H2s, sourced statistics with dates. The 40-point AEO standard.
06
Entity signals & Knowledge Graph
NAP consistency across the web. Wikidata, Wikipedia, GBP. Track 2 of the Two-Track Law.
07
Original data publication
LLMs cite new data. Synthesizing other people's thinking gets ignored.
08
Trusted publication backlinks
Recent mentions in authoritative sources. Single Forbes feature beats fifty more blog posts.
09
Topic cluster architecture
Pillar pages with supporting clusters. AI weights topical authority over isolated content.
10
Per-platform optimization
ChatGPT, Perplexity, Claude, Gemini, and Grok each reward different signals. Scored separately.
AI Visibility audit findings
What we’ve found.
Three brands. Three industries. All three doing the on-site work. None of them being cited by AI. The gap between “invisible” and “recommended by ChatGPT” is almost never the content.
Luxury Real Estate
Westside Los Angeles
44/ 100
Grade D · Projected lift +18
Top 1.5% agent nationwide. ChatGPT couldn't find her because the directories it trusts didn't list her.
- ·224-page site with 70+ recent blog posts, but Wikipedia, Wikidata, FastExpert, and HomeLight all missing.
- ·Listed twice under different brand names on the same chamber of commerce.
- ·Stale Berkshire Hathaway profile from a former brokerage still live, splitting authority across three entities.
“Three live profiles. AI assistants saw three different agents and recommended none of them.”
Painting Contractor
San Diego County
55/ 100
Grade C · Projected lift +18
Gold-standard technical setup. Invisible on the four directories ChatGPT favors for service businesses.
- ·Perfect 10/10 robots.txt, explicitly allows every major AI crawler by name.
- ·73-URL topic cluster spine with three Pattern C displacement plays against named competitors.
- ·Missing from Angi, HomeAdvisor, Houzz, Thumbtack, so ChatGPT recommends Yelp randos instead.
“10/10 on technical AI-readiness. 4/10 on the directories that determine whether ChatGPT actually mentions them.”
Personal Injury Law
Midwest metro
38/ 100
Grade F · Projected lift +24
Strong Avvo profile. Zero schema. Cloudflare blocking GPTBot for nine months without anyone noticing.
- ·Veto-level: GPTBot, ClaudeBot, and PerplexityBot all blocked at the WAF.
- ·Zero Organization or LocalBusiness schema on any page.
- ·Three years of practice-area blog posts with no declared author entity.
“Nine months of paid content marketing. Zero AI citations possible, the crawlers literally couldn't read the site.”
Your turn
Where does your brand stand?
The brands above did everything right and still weren't cited. Run the same audit on your site, free.
Inside an AI Citation Audit
See the report.
The full audit ships as a designed report: a radar chart per LLM, 10-point breakdown, prioritized remediation roadmap ordered by speed-to-result, and the math behind every score visible inline.
Open a sample report →AI Citation Audit · 2026-06-19
v0.2.0
westsideluxurybroker.example
Overall
44/ 100
Grade D
Per-LLM citability
ChatGPT
51
Perplexity
45
Claude
44
Gemini
43
Grok
36
Same-day fixes: 6 · Projected lift: +18 pts in 30 days
What shows up
The audit is the snapshot. The scoreboard is the movie.
One scan tells you where you stand today. What changes the answer is watching the same queries every week, and doing the work between scans.
01 · Snapshot
The audit
Free
Your score across 10 checks and 5 engines, the queries you're losing, and who gets cited instead. Yours in minutes, no card.
02 · Movie
Monitor
$199$99/mo
Prelaunch · first 100
The same queries re-scanned every month, ranked per engine. You see movement (or its absence) instead of guessing between audits.
03 · Loop
Engage
$999$497/mo
Prelaunch · first 100
Bi-weekly scans, your Citation Map of competitors and directories, a content and YouTube plan built from it, and the conversations AI pulls from with a draft to post. The next scan proves it.
Start with the free auditSee who AI recommends instead of you, in minutes.
After the audit
The audit shows AI is answering your customers, with your competitor, not you.
Knowing your score is step one. Engage is how you move it: a measured, repeatable loop, not a guess.
01 · Find
The exact conversations AI pulls from
For every query you’re losing, we surface the live Reddit, Quora, and forum threads AI already cites for your market, and fix the third-party pages and entity signals it reads about you.
02 · Reply
A ready-to-post answer, in your dashboard
Each opportunity comes with a genuine, value-first reply drafted for you. You post it from your own account. Lead with the help; the mention of your business is secondary.
03 · Prove
Your next scan shows the lift
Because we measured you before, the citation you earn is unambiguous. Every opportunity is one an AI is already answering, with someone else. Engage puts you in the answer.
Run your audit
See where you stand. Free.
Enter your domain and we run all 10 checks across ChatGPT, Perplexity, Claude, Gemini, and Grok, then email you the report. No signup until you see results.
Open AEO scoring methodology
The methodology is open.
Every report we ship includes the per-LLM weight formulas inline. Each platform (ChatGPT, Perplexity, Claude, Gemini, Grok) scores via a different recipe because each one rewards different signals. We publish the recipes so you can verify the score, replicate the audit, and argue with the weights. Transparency is the only durable trust signal in a category this new.
// ChatGPT score recipe
0.30 × directories +
0.20 × content geometry +
0.20 × brand mention frequency +
0.10 × schema +
0.10 × topic clusters +
0.05 × backlinks +
0.05 × original data
= a number, on a page, that you can argue with.