An open-methodology AI Visibility audit (also called AEO — Answer Engine Optimization) scoring how ChatGPT, Perplexity, Claude, Gemini, and Grok actually cite your site. Free. No signup until you see results.
The category has three names — AI Visibility, AEO, GEO — and they describe the same problem with slightly different framing. Here’s the difference, in plain English.
AI Visibility is how often, and how favorably, AI assistants — ChatGPT, Perplexity, Claude, Gemini, Grok — mention your brand when answering buyer-intent questions. Unlike SEO, which measures ranking on a results page, AI Visibility measures whether you are cited as a recommended source. The signals that move it are content citation geometry, directory presence, brand mention frequency, and entity disambiguation in Knowledge Graphs.
AEO — Answer Engine Optimization — is the practice of engineering content and entity signals so AI assistants extract, attribute, and cite your brand verbatim when answering category questions. AEO is structurally different from SEO: it rewards question-format headings, 134-167 word extractable passages, sourced statistics with dates, and FAQ schema. 90% of ChatGPT citations come from pages that are notin Google’s top 20 results.
GEO — Generative Engine Optimization — is the term Search Engine Land and others use for the same discipline: optimizing for AI-powered answer engines including Google AI Overviews, ChatGPT Search, Perplexity, and Claude. The signals AEO and GEO measure overlap roughly 80%. Most practitioners use the terms interchangeably; we use AEO because Answer Engine is the more precise frame for what these systems do.
Every audit runs the same 10 checks. Each one scores zero to ten. Each one rolls up into per-LLM citability scores with weights we publish in plain text on every report. No black box, no “proprietary AI” smoke. Just the methodology.
Validates every major AI bot can reach the site. The #1 silent killer — Cloudflare's default blocks GPTBot.
Recent web mentions of your brand outside link contexts. Research shows brand mention frequency is the #1 predictor of AI citation — stronger than backlinks (0.334 correlation coefficient).
AI assistants trust directories before they trust your brand. We check the ones that matter for your vertical.
Organization, FAQPage, Article with declared author, LocalBusiness, BreadcrumbList. Machine-readable trust signals.
Extractable passages, question-format H2s, sourced statistics with dates. The 40-point AEO standard.
NAP consistency across the web. Wikidata, Wikipedia, GBP. Track 2 of the Two-Track Law.
LLMs cite new data. Synthesizing other people's thinking gets ignored.
Recent mentions in authoritative sources. Single Forbes feature beats fifty more blog posts.
Pillar pages with supporting clusters. AI weights topical authority over isolated content.
ChatGPT, Perplexity, Claude, Gemini, and Grok each reward different signals. Scored separately.
Three brands. Three industries. All three doing the on-site work. None of them being cited by AI. The gap between “invisible” and “recommended by ChatGPT” is almost never the content.
“Three live profiles. AI assistants saw three different agents and recommended none of them.”
“10/10 on technical AI-readiness. 4/10 on the directories that determine whether ChatGPT actually mentions them.”
“Nine months of paid content marketing. Zero AI citations possible — the crawlers literally couldn't read the site.”
The full audit ships as a designed report — radar chart per LLM, 10-point breakdown, prioritized remediation roadmap ordered by speed-to-result, and the math behind every score visible inline.
Open a sample report →Volume is intentionally constrained so every audit is reviewed by a human before delivery. The first hundred founding members get the Pro tier free for life.
Every report we ship includes the per-LLM weight formulas inline. Each platform — ChatGPT, Perplexity, Claude, Gemini, Grok — scores via a different recipe because each one rewards different signals. We publish the recipes so you can verify the score, replicate the audit, and argue with the weights. Transparency is the only durable trust signal in a category this new.